Syn, custom type family, 4 styles

As a part of Bonjour Monde's residency at Synesth├ęsie art center in Paris, I designed a custom type family as the base of its visual identity. The idea was to play within the expected codes of the genre while creating unexpected crossings and situations.

The concept of the family is rather uncanny without being a revolution. The weight is proportional to the width and the italic, based on classical Renaissance models, explores the errors specific to nowadays tools.